UMAI UMAI SUSHI challenging the limits of traditional sushi for over ten years in Philadelphia. Owner and head chef, Alex McCoy's imaginative sushi creations have a distinct style, carefully balancing tradition and ingenuity. His menu, especially his beloved specialty rolls, represent his unique personality and experiences.
This project was initiated by the good people of PLUGINREWIND. Together we achieved a goal of branding that can only come when all of the pieces fall into place. A sushi restaurant is now one of the most enjoyed spots in Philadelphia. Now that Umai Umai has undegone rebranding, the restaurant has seen more success than ever before.