Rebranding for a client that has been in business since 1919 was no small task. I wanted to push the client out of their comfort zone and explore a new identity (sadly they reverted to the same old style). I think this was a great chance for a product to get a new face. I still think this rebranding was a great project and should be seen!
The idea behind the logo was the classic record sleeve. I wanted to create a D from the record being pulled out of the sleeve. I think this mark captures the idea and I added some grit, I think that helps finish the mark off.
Not all work was used by client.