OVER THE MOON

OBJECTIVE

Design packaging and label for a fictional artisanal liquor company named Over the Moon. 

SOLUTION

Over the Moon liquor packaging started out with sketching up ideas about different types of alcohol. Once Moonshine became the liquor of choice, the project designed itself. This is the only legal shine made in rural Pennsylvania. Once the Identity was established and packaging was design, I expanded on the brand and branched the design to different platforms.   

RECOGNITION

Tyler School of Art Packaging Show 2014

Art Direction: Paul Sheriff